Freya idol from the midsummer blot of Swedish blot lag “Ahlir”.
Freya
From:Maris Pái
In Norse mythology, Óðr (Old Norse for “mad, frantic, furious, vehement, eager”, as a noun “mind, feeling” and also “song, poetry”; Orchard (1997) gives “the frenzied one”[1]) or Óð, sometimes angliziced as Odr or Od, is a figure associated with the major goddess Freyja. The Prose Edda and Heimskringla, written in the 13th century by Snorri Sturluson, both describe Óðr as Freyja’s husband and father of her daughter Hnoss. Heimskringla adds that the couple produced another daughter, Gersemi. A number of theories have been proposed about Óðr, generally that he is somehow a hypostasis of the deity Odin due to their similarities.
In Norse mythology, Gerðr (Old Norse “fenced-in”) is a jötunn, goddess, and the wife of the god Freyr. Gerðr is attested in the Poetic Edda, compiled in the 13th century from earlier traditional sources; the Prose Edda and Heimskringla, written in the 13th century by Snorri Sturluson; and in the poetry of skalds. Gerðr is sometimes modernly anglicized as Gerd or Gerth.
In both the Poetic Edda and the Prose Edda, Freyr sees Gerðr from a distance, becomes deeply lovesick at the sight of her shimmering beauty, and has his servant Skírnir go to Jötunheimr (where Gerðr and her father Gymir reside) to gain her love. In the Poetic Edda Gerðr initially refuses, yet after a series of threats by Skírnir she finally agrees. In the Prose Edda, no mention of threats is made. In both sources, Gerðr agrees to meet Freyr at a fixed time at the location of Barri and, after Skírnir returns with Gerðr’s response, Freyr laments that the meeting could not occur sooner. In both the Poetic Edda and the Prose Edda, Gerðr is described as the daughter of Gymir and the mountain jötunn Aurboða.
In Heimskringla, Gerðr is recorded as the wife of Freyr, euhemerized as having been a beloved king of Sweden. In the same source, the couple are the founders of the Yngling dynasty and produced a son, Fjölnir, who rose to kinghood after Freyr’s passing and continued their line. Gerðr is commonly theorized to be a goddess associated with the earth. Gerðr has inspired works of art and literature.
Picture: Skirnir’s Message to Gerd (1908) by W. G. Collingwood.
In Norse mythology, Hnoss (Old Norse “treasure”) is the daughter of Freyja and Óðr, and sister of Gersemi.
“Heimdall and little Hnossa - how all things came to be” (1920) by Willy Pogany.
In Norse mythology, Gersemi (Old Norse “treasure”) is the daughter of Freyja and Óðr, and sister of Hnoss.
Sheldon Cooper: Wait! You bought me a present?
Penny: Uh-huh.
Sheldon Cooper: Why would you do such a thing?
Penny: I don’t know. ‘Cause its Christmas?
Sheldon Cooper: Oh, Penny. I know you think you are being generous, but the foundation of gift giving is reciprocity. You haven’t given me a gift. You’ve given me an obligation.
Howard Wolowitz: Don’t feel bad, Penny, it’s a classic rookie mistake. My first Hanukah with Sheldon, he yelled at me for eight nights.
Penny: Now, hey, it’s okay. You don’t have to get me anything in return.
Sheldon Cooper: Of course I do. The essence of the custom is that I now have to go out and purchase for you a gift of commensurate value and representing the same perceived level of friendship as that represented by the gift you’ve given me. It’s no wonder suicide rates skyrocket this time of year.

This is a bit of very funny commedy.
But like all good commedy it gives pause for thought.
This part actually explains why wise Odin warns against over bloting (sacrificing / offering) in the Havamál.
Blot does not mean going without.
That, in a sense, defies logic. In this case the logic would be that nothing you have would be there in the first place without the Gods. Even if it is man made.
It also implies that you would have the Gods do most things FOR you (making them a “wishing machine” or “Santa list” of sorts).
For bigger things it was not uncommon in the pre Christian Europe (and even some contemporary Christians do this) to give something “ex voto”.
In a sense “a deal with God(s).
In short, a gift promised to be given AFTER the fact.
This gives the Gods the option of saying “No deal”.
However, on gift giving, there is a case of faulty “math”.
Seeing one gift of equal worth as cancelling another out disregards a third component, the act of giving itself.
The true value of gift giving and sacrifices lies in the act of giving and recieving and its extended effects, not in the objects given.
Establishing a kinship with the Gods, Spirits, mankind and Ancestors ( =creation, surroundings, humanity and history).
Over giving smacks of agenda, lazyness and egotism rather than generosity.
If someone drowned you in expensive gifts the enjoyment of the gifts would sooner or later be replaced by wondering just what the hell the giver was after anyway? Whats in it for him / her / them?
“There is no such thing as a free lunch”

Photo: Thorsvin http://thorsvin.wordpress.com/
Though i agree with most of what the author says i would like to correct / expand on a few things (mainly historical):
I do agree that this must be adressed though.We live in a society of labels and terms.Personally i dont adhere to many of these labels as far as my custom goes but we are still defined and understodi by what we call ourselves (or others call us).
Having said that, Heathenry, like most European pre Christian religions is orthoprax, thus, what goes on in your mind, your exact beliefs, thoughts and emotions are your business.
But hey, if anything should be a Norse custom, rocking boats should be it. ;)
Ale Stenar (Stones of Ale [pron-“A-Leh”]) are sometimes referred to as Swedens “Stone Henge” (and like it, it is stone age - iron age and not “viking age” at all).
Let me tell you, when you stand in it ,it feels fucking big and past generations dont mind getting a bit loud (bring beer, it helps….a bit).
You find the site in southern Sweden (Skåne / Scania) and like Stone Henge it has its cooks and neo hippies but mostly ordinary tourists.
…..and bring beer….did i say that?